The best way is never a straight line.
Information
Racine Financial
Racine Financial is a family-owned financial services firm located in the picturesque town of Port Hope, Ontario.
The logotype is solid and unfussy, the square icon represents not only growth and stability, but also lends itself to a wide variety of secondary brand applications, such as patterns, iconography and imagery.
For the colour scheme, we embraced the constraints of the traditional financial services industry, with a fully greyscale palette so conservative it becomes distinct and uncompromising.
A boutique branding consultancy for new and growing businesses, located in Toronto's east end.
Branding / Brand Material / Copywriting / Digital Design / Identity Systems / Logo Design / Naming / Print Material / Responsive Web Design / User Experience Design / User Interface Design / Visual Identity Design