hyperposition-dvas-print-flag-02

Work

DVAS

The DVAS are Toronto Roller Derby's farm team, where new recruits cut their teeth in the intense, fast-paced and (sometimes) violent sport.

As part of an effort to reach new players and a broader audience, this visual identity moves away from the rockabilly / pin-up / American traditional aesthetics which have typically defined the modern iteration of roller derby — but nor is it conventional, retaining the quirky outsider aggression the sport is known and loved for.

Photography by Neil Gunner.

hyperposition-dvas-print-logo-poster
hyperposition-dvas-print-event-postcard
hyperposition-dvas-clothing-tank-top
hyperposition-dvas-print-event-poster-01
hyperposition-dvas-clothing-t-shirt
hyperposition-dvas-print-event-poster-02
hyperposition-dvas-product-bag
hyperposition-dvas-logo-identity-branding
hyperposition-dvas-product-bottle

Hyperposition

A boutique branding consultancy for new and growing businesses, located in Toronto's east end.

Branding / Brand Material / Copywriting / Digital Design / Identity Systems / Logo Design / Naming / Print Material / Responsive Web Design / User Experience Design / User Interface Design / Visual Identity Design

Hyperposition

Copyright © 1996—2023

View